Work Experience
2021 - Present
Video Producer | Sephora
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Leverage strong project management skills to oversee all facets of in-store photoshoots and video production. A significant accomplishment was filming and directing the new and first-ever female CEO of Sephora, introducing her in video format to all stores and corporate company-wide. From initial concept to final direction, I coordinated with internal and external stakeholders, ensuring alignment with brand vision and objectives. Meticulously planning and executing each project, I consistently delivered compelling visual content that resonated with audiences.
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Demonstrate exceptional organizational ability by juggling multiple projects simultaneously while designing and supervising training modules for Sephora's national workforce. Through comprehensive research and collaboration with subject matter experts, I identified training needs and developed relevant content. Key accomplishments include creating pre-production, production, and post-production standards for the department, enhancing engagement, and facilitating effective learning experiences for employees across the organization.
2020 - 2021
UI/UX Graphic Designer | Freelancer
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I collaborate closely with clients to define and implement innovative solutions for product direction, visuals, and user experience, consistently exceeding expectations. Using tools like Figma, XD, Sketch, and Product Design, I craft wireframes, storyboards, and user flows, ensuring clarity and alignment across multiple accounts and stakeholders.
2019 - 2020
ZypMedia | Communication Designer
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Led the company's rebranding initiative, achieving a 40% reduction in expected delivery time for digital marketing materials, enhancing production efficiency with updated tools.
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Produced various visual communication materials, including presentation decks, training materials, pitch documents, PR content, and event collateral, maintaining consistency with the company's corporate identity.
2018 - 2019
YouTube | Creative Coordinator
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Presented and facilitated weekly pitch team meetings in partnership with the Head of Global Content at YouTube.
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Directed the creative development of diverse unscripted TV shows, documentaries, movies, and specials. Utilized Google Slides, Adobe Creative Suite, and visual communication expertise to craft compelling presentations.
Education
2011 - 2015
CSU Chico | Bachelor's Degree
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I attained a Bachelor's degree in Communication Design with a specialized focus in Media Arts.
Certifications & Credentials
2020 - 2021
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Certified User Experience Specialist
General Assembly -
Credential in UX Foundations: Research
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Credential in Figma for UX Design
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Chico State Trivia Champion | 2015
Skills & Expertise
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Graphic Design: Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating visually appealing and impactful designs.
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UI/UX Design: Knowledgeable in user interface and user experience design principles, creating intuitive and visually engaging digital experiences.
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Video Production: Experienced in technical writing, videography, directing, editing, applying visual effects, and enhancing audio using industry-standard software like Final Cut Pro, Adobe Premiere Pro, Avid, and Camtasia.
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Visual Communication: Able to effectively convey complex ideas and concepts through visual mediums, utilizing strong storytelling and design skills.
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Branding and Identity: Proficient in developing cohesive brand identities, including logo design, brand guidelines, and marketing collateral.
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Project Management: Skilled at managing multiple projects simultaneously, coordinating resources, and meeting deadlines effectively.
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Problem Solving: Strong analytical and critical thinking abilities to troubleshoot design challenges and find creative solutions.
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Collaboration: Experienced in working collaboratively with cross-functional teams, including clients, artists, writers, and developers, to achieve project goals.