Work Experience
Oct 2024 - Present
World Wide Producer | WPP Production
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Strategic Brand Alignment: Orchestrate global image production for Apple Retail launches across international markets, ensuring visual narratives maintain absolute brand resonance across all digital and in-store touchpoints.
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Global Narrative Continuity: Partner with Retail Creative, Localization, and Operations teams to align high-volume asset delivery with critical launch milestones and regional storytelling goals.
Jun 2024 - Sept 2024 (Contract)
Creative Producer | True Botanicals
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Narrative Architecture: Translated complex sustainability positioning and ingredient-forward specifications into cohesive web and social storytelling for clean beauty launches.
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Brand Strategy Alignment: Produced digital campaign assets that aligned technical product innovation with consumer-facing "clean beauty" narratives.
May 2021 - May 2024
Multimedia Developer & Asset Manager | Sephora
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Executive Storytelling: Directed and produced the high-stakes executive announcement video introducing Sephora’s first female CEO, managing the critical narrative for a major leadership transition to U.S. and Canada teams.
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Creative AI Implementation: Spearheaded the integration of AI voice-over workflows, which improved internal production efficiency by 50%.
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Strategic Engagement: Pioneered short-form digital learning formats that successfully increased training engagement from 84% to 98%.
March 2020 - May 2021
UI/UX Designer | Independent
Mar 2019 - Dec 2019
Communication Designer | ZypMedia
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Supported branded content development across major productions including Ariana Grande: Dangerous Woman Diaries, Demi Lovato: Dancing with the Devil, American Idol, America’s Got Talent, and The Price Is Right.
March 2018 - March 2019
Unscripted Creative Coordinator | YouTube
Aug 2016 - March 2018
Digital & Branded Entertainment Coordinator
Earlier Experience
Education
2011 - 2015
CSU Chico | Bachelor's Degree
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I attained a Bachelor's degree in Communication Design with a specialized focus in Media Arts.
Certifications & Credentials
2020 - 2021
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Certified User Experience Specialist
General Assembly -
Credential in UX Foundations: Research
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Credential in Figma for UX Design
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Chico State Trivia Champion | 2015
Skills & Expertise
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Graphic Design: Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating visually appealing and impactful designs.
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UI/UX Design: Knowledgeable in user interface and user experience design principles, creating intuitive and visually engaging digital experiences.
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Video Production: Experienced in technical writing, videography, directing, editing, applying visual effects, and enhancing audio using industry-standard software like Final Cut Pro, Adobe Premiere Pro, Avid, and Camtasia.
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Visual Communication: Able to effectively convey complex ideas and concepts through visual mediums, utilizing strong storytelling and design skills.
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Branding and Identity: Proficient in developing cohesive brand identities, including logo design, brand guidelines, and marketing collateral.
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Project Management: Skilled at managing multiple projects simultaneously, coordinating resources, and meeting deadlines effectively.
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Problem Solving: Strong analytical and critical thinking abilities to troubleshoot design challenges and find creative solutions.
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Collaboration: Experienced in working collaboratively with cross-functional teams, including clients, artists, writers, and developers, to achieve project goals.