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Work Experience

2021 - Present

Video Producer | Sephora

  • Leverage strong project management skills to oversee all facets of in-store photoshoots and video production. A significant accomplishment was filming and directing the new and first-ever female CEO of Sephora, introducing her in video format to all stores and corporate company-wide. From initial concept to final direction, I coordinated with internal and external stakeholders, ensuring alignment with brand vision and objectives. Meticulously planning and executing each project, I consistently delivered compelling visual content that resonated with audiences.

  • Demonstrate exceptional organizational ability by juggling multiple projects simultaneously while designing and supervising training modules for Sephora's national workforce. Through comprehensive research and collaboration with subject matter experts, I identified training needs and developed relevant content. Key accomplishments include creating pre-production, production, and post-production standards for the department, enhancing engagement, and facilitating effective learning experiences for employees across the organization.

2020 - 2021

UI/UX Graphic Designer | Freelancer

  • I collaborate closely with clients to define and implement innovative solutions for product direction, visuals, and user experience, consistently exceeding expectations. Using tools like Figma, XD, Sketch, and Product Design, I craft wireframes, storyboards, and user flows, ensuring clarity and alignment across multiple accounts and stakeholders.

2019 - 2020

ZypMedia | Communication Designer

  • Led the company's rebranding initiative, achieving a 40% reduction in expected delivery time for digital marketing materials, enhancing production efficiency with updated tools.

  • Produced various visual communication materials, including presentation decks, training materials, pitch documents, PR content, and event collateral, maintaining consistency with the company's corporate identity.

2018 - 2019

YouTube | Creative Coordinator

  • Presented and facilitated weekly pitch team meetings in partnership with the Head of Global Content at YouTube.

  • Directed the creative development of diverse unscripted TV shows, documentaries, movies, and specials. Utilized Google Slides, Adobe Creative Suite, and visual communication expertise to craft compelling presentations.

Education

2011 - 2015

CSU Chico | Bachelor's Degree

  • I attained a Bachelor's degree in Communication Design with a specialized focus in Media Arts.

Certifications & Credentials

2020 - 2021

  • Certified User Experience Specialist
    General Assembly

  • Credential in UX Foundations: Research

  • Credential in Figma for UX Design

  • Chico State Trivia Champion | 2015

Skills & Expertise

  • Graphic Design: Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating visually appealing and impactful designs.
     

  • UI/UX Design: Knowledgeable in user interface and user experience design principles, creating intuitive and visually engaging digital experiences.
     

  • Video Production: Experienced in technical writing, videography, directing, editing, applying visual effects, and enhancing audio using industry-standard software like Final Cut Pro, Adobe Premiere Pro, Avid, and Camtasia.
     

  • Visual Communication: Able to effectively convey complex ideas and concepts through visual mediums, utilizing strong storytelling and design skills.
     

  • Branding and Identity: Proficient in developing cohesive brand identities, including logo design, brand guidelines, and marketing collateral.
     

  • Project Management: Skilled at managing multiple projects simultaneously, coordinating resources, and meeting deadlines effectively.
     

  • Problem Solving: Strong analytical and critical thinking abilities to troubleshoot design challenges and find creative solutions.
     

  • Collaboration: Experienced in working collaboratively with cross-functional teams, including clients, artists, writers, and developers, to achieve project goals.

Phone

310 .850. 9998

Email

traceyallen741 @gmail.com

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